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The Complete Book Promotion Program for Authors 

January 3rd, 2009

I was surfing around this morning on YouTube and came across this great video. Take a look and see if you feel the same as this author trying to promote his book . . .


For the past four months I’ve been locked away creating a program to solve this author’s problem. The program is called The Author Platform (www.theauthorplatform.com). What makes The Author Platform unique is we offer a turnkey book promotion system. Authors need to communicate their message over a number of platforms to maximize their exposure and build their audience. And they need to do so cost-effectively.

When a company like Coca-cola launches a new product, they communicate a message using radio, TV, newspaper, the Internet etc. Authors can use the same strategy using blogs, Amazon, Social Media, press releases, virtual book tours and other tactics to communicate a message to their target readers. The Author Platform show authors how to tie all these promotional tools together to launch a complete campaign.

Click on over and take a look. The official launch date is January 5, 2009.

The Value of Stories 

December 30th, 2008

I’ve been a little absent from my blog these days as I’ve been working fast & furiously on a new product I am very excited about. I’ll talk more about that next week as I plan to be ready to launch by then, but basically we have been working on a turnkey book promotion campaign system called The Author Platform (www.theauthorplatform.com). Stay tuned.

Even though I should be working on The Author Platform now, I wanted to take a moment and talk about two movies, Australia and The Curious Case of Benjamin Button. I think it was near the end of the movie when Benjamin Button, the movie’s narrator, says, “I left this world as I came into it, naked and with nothing except my story.” I may have the exact quote wrong but it was something like that. The movie Australia was a story of a young boy who was simply telling his story. I found it interesting that in order to “get” his story, he needed to go on a walkabout.

While I was conducting a recent seminar on book publishing and promotion, an attendee asked me that if it is so hard to get published (I had just told the class that about 200,000 out of 6 million manuscripts get publised by the big houses each year), then why do so many people write? I think I had managed to totally discourage this poor author.

The answer I gave is that writing a book, either fiction or non-fiction, is the most self-actualizing activity we humans can engage in. If not, then why is it that many self-made billionaires end up writing a book? It’s obviously not to make money and I don’t think it’s just to stroke their own egos. I think they write to tell their stories to help the human race move forward. I firmly believe this.

Publishing a book is hard work and very few authors get rich from their endeavors. But I believe that anyone who has finished a book feels a great sense of accomplishment. In addition, the author has left a part of them for their families and friends and in some cases the community at large to learn from and in their own small way, every book written, if published in some form, helps move the human race forward.

I know authors who have written many books and have never published a single thing they’ve written. Even their own families will not benefit from their life’s stories. I am writing this post to encourage everyone to write their stories and then, once written, publish those stories. Although I spend every business hour helping authors make money from their books, we have to keep in mind that money is not the only reward.

My grandfather just passed away at age 96 and thankfully he left his history behind. It was a simple history, but reading his history was facinating for me and my family. One thing he said was, “we were always poor and we were always happy.” This really got me thinking. In fact, it’s changing the way I see life in general. My grandfather has helped me move forward with his story.

If you have a story, write it and then publish it, even if publishing means printing out 20 copies on your home printer. A story not shared is worthless.

From One of My Facebook Groups 

December 18th, 2008

I received a great lead from a Facebook group I belong to run by Fern Reiss. The post gives tips about getting publicity for your book. Click here to read the post.

This is a very good group you might want to join.

How to Optimize Your Amazon Profile to Market Your Book 

December 17th, 2008

Authors On The Net is now 400 Members strong and one of those members is Phyllis Zimbler Miller, author of today’s article on building Amazon profiles. Amazon is an amazing tool for authors, but often navigating the site and knowing what to do to promote your book, how to do it and why you should do it is often difficult.

How to Optimize Your Amazon Profile to Market Your Book
By [http://ezinearticles.com/?expert=Phyllis_Zimbler_Miller]Phyllis Zimbler Miller

Having your book on Amazon is a very exciting prospect. You can tell all your friends “you can buy my book on Amazon.” But what about all the people who don’t know you and who are on Amazon looking for books to buy?

Published and self-published authors can optimize their exposure on Amazon thanks to many author-friendly features. And if you don’t know about these opportunities, you’re wasting free book marketing resources. Read the rest of this entry »

Author Ron Dubin’s Contest to Promote His Book 

December 4th, 2008

Promoting your book on the Internet requires creativity. A few weeks ago I posted the “Looking for Elvisbook trailer as an example of using creativity to promote a book. Ron’s idea is also very good. To see what he is doing and to enter his contest just click here:

http://blog.rtd13.com/2008/12/03/uggh-self-portrait-and-contest-all-in-one/

Author Ron Dubin’s Contest to Promote His Book 

December 4th, 2008

Promoting your book on the Internet requires creativity. A few weeks ago I posted the “Looking for Elvisbook trailer as an example of using creativity to promote a book. Ron’s idea is also very good. To see what he is doing and to enter his contest just click here:

http://blog.rtd13.com/2008/12/03/uggh-self-portrait-and-contest-all-in-one/

What’s the Future of Publishing? 

December 2nd, 2008

I was listening to a radio show the other day and they were discussing this horrible economy we find ourselves in today and, more specifically, they were discussing the lousy sales figures the publishing industry posted in October. They were speaking with a lady who works for one of the large publishing houses and when they asked her to comment on the poor state of the publishing industry she said, in effect, that the publishing industry is an old model that needs to be changed.

She was referring to the distribution system that allows bookstores to return books. This puts most of the bookselling risk on the publisher’s shoulders. She also said that the days in which a publishing house is willing to take on an unknown author and invest promotional dollars are long gone. Most of the large publishing houses actually say on their submission guidelines that they are not accepting books from new authors. Just click on the link at the end of this post if you don’t believe me.

This interview, rather than depressing me, got me excited. It also got me thinking that if the publishing industry were to really undergo a transformation, how would the industry look five or ten years from now. What do you think?

Here are a few things to consider:

1. Authors can make 35% royalty from Booksurge (owned by Amazon) if they use their Print-On-Demand service. That’s considerably more than a publisher will pay per each book sold.

2. You can take a book idea and not even write a “book,” but rather you can take the contents of your book and put it on a subscription-based website and charge $4.95 a month and if people only pay for one month, you’ve made more profit from that sale than if you had sold 5 books the traditional way.

3. You can take your book and break it into several ebooks and charge $4.95 an ebook. Again, 1 book nets as much as 5 books sold the traditional way.

Today, the traditional publishing method is still, in most cases, the best option for making money. But I think it is changing. This change has been going on for several years and once it hits a tipping point, the transformation will be swift I think. So here are some questions I have and would love to hear from others on what they think:

1. Is POD - Print-on-Demand - the future of publishing? If not, why not?

2. Are people making money from subscription-based content websites/blogsites? If so, can this be the new model going forward?

3. What will it take for ebooks to overtake traditional books?

Let us know what you think. Here’s the link to the article I mentined above.

http://www.publishersweekly.com/article/CA6617241.html?rssid=192

Author Joan Ranquet is Touring Florida 

December 2nd, 2008

I received the following message today from Author Joan Ranquet, a long-time member of Authors On The Net. I had the pleasure of podcasting Joan way back in February and her book on animal communication is facinating. You can listen to our interview by clicking here.

If you have an announcement like Joan’s, feel free to place your Press Release in our author press release section.

From Joan Ranquet:

Thanks-Giving is a powerful time and I want to thank all of you for what you have given me. Next week I’ll be in Florida - lots of classes, book signings and speaking: Click to view Joan’s event calendar. Read the rest of this entry »

Ron Dubin and His Book - Bolivia: A Journey 

December 2nd, 2008

In today’s podcast, we speak with Ron Dubin, author of the photo book Bolivia: A Journey. You can get a glimpse inside Ron’s book and his other work by visiting his blog at www.rondubinphotography.com. Ron used Blurb.com to publish his book and he talks about that experience and offers other ideas about promoting books online. Enjoy!

Click here to download and listen to the podcast. Listen to Author Blasts show now.

http://authorsonthenet.com/audio/RonDubinPodcastfinal.mp3

Note: depending on the speed of your Internet connection, this file may take a few minutes to download. You can also download the interview through itunes. To subscribe to this podcast, go to the itunes store, click on podcasts and search for “Authors On The Net.” Subscribe and you will receive our podcasts directly to your itunes.

Author Blasts is the Authors On The Net Podcast. If you are a member of AON and you have a book, we would like to interview you. Simply send us an email at info@authorsonthenet.com.This e-mail address is being protected from spam bots, you need JavaScript enabled to view it We are also interested in speaking with publishers, distributors, book designers, editors and other people who have a publishing or book promotion message.

How to Go on a Virtual Book Tour 

November 29th, 2008

How to Go on a Virtual Book Tour
By [http://ezinearticles.com/?expert=Carol_Denbow]Carol Denbow

A virtual book tour is similar to a traditional book tour in that the author makes several appearances in an attempt to promote and sell their books. On a traditional book tour, authors make contact with several bookstores or other suitable locations to spend a few hours at those locations talking about and selling their books to visitors or regular customers. The event is often referred to as a “book signing.” Most authors will agree, for the effort and expense involved, book signings don’t sell many books.

A virtual book tour is very similar to the traditional physical book tour. The biggest difference being, there is no travel or travel related expense. Virtual book tours are accomplished 100 percent over the Internet.

Authors make contact with related Website and Blog editors to schedule a one-day visit. An interview or article of book related subject matter is prepared in advance for posting on an agreed upon date. The tour stop is advertized well in advance of the posting date. The day of the post, the author will usually make themselves available for comment responses and answering viewers posted questions (within the comment link section). Often times, virtual book tours will include radio or video interviews as well. These tour stops require more precise timing, therefore are a little more difficult to schedule.

There are agencies you can hire to organize a virtual book tour for you. The cost ranges from $200 to $3,000 depending on the number of tour dates and how extravagant you want the tour to be. To date, there are only a handful of these agencies in existence. But eventually, they will spring up like flowers in May.

You do have the option of organizing your own virtual book tour. The process is not as difficult as it might first appear. The most important part of a successful do-it-yourself virtual book tour is having good organizational skills. The ability to politely and efficiently communicate with others is a plus as well.

Carol Denbow is the author of How to Organize a Virtual Book Tour (E-book $6.95). See more about this four-time author and publisher, her books, and more writer resources at http://www.AuthorsBox.com How to Organize a Virtual Book Tour is available at Author’s Box Bookstore at http://www.authorsbox.com/apps/webstore/products/show/329935

Article Source: http://EzineArticles.com/?expert=Carol_Denbow http://EzineArticles.com/?How-to-Go-on-a-Virtual-Book-Tour&id=1695294



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